‘Clash of Clans’ Secret Recipe to Success: The Mobile Video Game is Free

After a momentary slip from the No. 1 spot, the freemium mobile MMO (massively multiplayer online game) strategy video game “Clash of Clans” is back as the top grossing game in the Apple App Store as of August 23.

Maybe it was because of supermodel Kate Upton, but Machine Zone’s “Game of Ware: Fire Age” has recently risen to claim the title of top grossing game in the App Store vice “Clash of Clans.”

But “Clash of Clans” is back and it is likely to hold on to it especially now that game developer has already calendared ClashCon, the first ever convention for “Clash of Clans” fanatics all over the world. ClashCon is slated on October 24 at Helsinki, Finland, Supercell’s base of operations, details Touch Arcade.

Supercell says that the convention aims to unite players from all over the world as well as provide them with new updates and strategies on the game.

The developer also said that they decided to pick October 24 for the date of the convention as it marks the third birthday of the mobile game.

The key to the game’s success

With the immense success of “Clash of Clans,” many mobile game makers are actually wondering what is the secret recipe of Supercell.

The Finnish developer seems to have replicated it with another freemium strategy mobile game, “Boom Beach,” which now ranks at the 5th in the list of top grossing games in the App Store according to App Annie.

“Clash of Clans” server programmer Jonas Collaros, during the recent Game Developers Conference claimed that the secret to the mobile game’s success is not a secret at all.

He explained that Supercell’s success is based on the company’s simple principle that the game should be made free to gamers. Collaros said that reason alone has enabled gamers to download the game and make “Clash of Clans” part of their daily lives.

Collaros went on to say that once the players got into the game, they felt the need to check in often so they could help their clan and eventually become increasingly engaged and spending more time with the game.

As players and gamers make the game integral to their daily routine, they have remained loyal and hooked to the game and will apparently play it for a long time to come, notes Collaros.

Not completely free

But everyone knows that no mobile game is free. Every app comes with IAPs or Integrated Application Promotion program that offers in-game purchases so that gamers will have the needed resources to continue with the game at their own pace.

Those who do not take the offers of in-game purchases are normally stuck to certain levels of the game until they master it or have completed certain hurdles. They certainly would not be able to keep playing at the pace that Collaros describes without shelling out some money at some point in their gaming.

Collaros also agrees to several assessments that getting hooked to “Clash of Clans” is a light form of addiction especially when most players feel the need to jump into the game constantly.

Early last month, Supercell has also updated “Clash of Clans” and the update came with a lot of changes including a more balanced gameplay.

Clash of Clans

The update has disallowed players from using lightning spells to steal loot of their opponents by destroying their elixir storage. Instead, they can use the spell to kill resource collectors and enemy troops.

Unlike before, the spells now require less playing training time. Healing and lightning spells take 20 minutes instead of 30 while freeze, rage, and jump spells can be done in 30 minutes instead of 45 minutes.

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