When Taiwanese tech company Asus unveiled its ZenFone 2 in April this year, it did not made any pretension that it is not looking to challenge the heavyweights in the smartphone business. On the contrary, it has been open in its intention to compete head-on with the big guns in the business by pairing an appealing price on its smartphone with surprisingly great overall performance.
And Asus is not alone in its lofty goal because other smaller smartphone manufacturers have joined the fray as well with lower price points as their main weapons against the flagships handsets from the big market players like Apple, Samsung, HTC, and LG.
The good news for Asus ZenFone 2 fans and users is that the company was able to stand toe-to-toe with today’s more expensive flagship smartphones in terms of features, specifications and most notably, performance, notes The Verge.
The latest flagship smartphone from Asus actually comes in different variants with a price range that begins at $200 and the high-end model with a retail price of $300. Obviously, the high-end variant is the one which can certainly hold its own against the flagships of the big players because of its faster processor, more storage, and quick charging capability.
For its price that is just roughly 50% of the price tag of the flagship smartphones of the heavyweights in the business, the Asus ZenFone 2 is really a great buy. It’s incredibly fast, reliable, and very satisfying to use.
Smartphone users who put premium on affordability and performance in choosing their flagship smartphones will surely get their money’s worth on the Asus ZenFone 2.
Its major drawbacks are its camera performance and battery life, which are also problems being experienced by HTC One M9, the latest flagship smartphone of HTC, a heavyweight in the business. Its screen is also pretty ordinary but in terms of what’s important to the users like the capability to process data faster, operate all the needed user apps, and make the smartphone really meet user needs, the Asus ZenFone 2 is really comparable to today’s flagship smartphones.
While it’s exactly not better than any of the current flagship smartphones of the major market players, the fact that the Asus ZenFone 2 can hold its own against those handsets on any given day is more than enough of a major achievement for the Taiwanese tech company.
Mid-range handset
The recently-released Asus ZenFone 2 may be a mid-range handset in terms of its $299 price tag but it has features that cannot be found on some flagship smartphones that are worth $600 or more. The good thing for cost-conscious buyers is that the Asus ZenFone 2 has variants that even costs lower than $299.
And that is basically what makes the ZenFone 2 and its predecessor tick among the smart and economical buyers of current generation handsets. Why spend so much money on a branded flagship smartphone when you can get its features plus some more with Asus ZenFone 2?
The Asus ZenFone 2 is described as a good smartphone with some features that make it borderline great. It has an extremely remarkable processor that can handle almost anything a user desires it to do plus a big screen to handle web surfing, gaming, or watching videos along with wireless features including dual-SIM capability.