Excellence does not come cheap and that seems to be the new mantra of Samsung. The Korean tech giant redeemed itself from last year’s debacle of the Samsung Galaxy S5 with this year’s Samsung Galaxy S6 and Galaxy S6 Edge that reinvigorated the market to its favor.
While the initial reports suggest that Samsung was planning to release the Galaxy S7 before the end of the year, it turned out to be just hype because it is likely that the Korean tech giant would prefer to have its very successful Samsung Galaxy S6 and Samsung Galaxy S6 Edge complete their market cycle before another flagship takes over their mantle and great run.
Samsung seems to be building further on the success of its current smartphone lines as it released the Samsung Galaxy S6 Edge Plus last month, which is obviously a variant of the Galaxy S6 Edge.
According to Tech Radar, it is likely that Samsung would be launching its next flagship smartphone at the Mobile World Congress (MWC) 2016 event to be held in Barcelona, Spain late in February.
Samsung has launched its flagship smartphones from the Samsung Galaxy S4 during the MWC event and it is likely that the Korean tech giant would not deviate from its annual pattern. The Samsung Galaxy S6 and the Galaxy S6 Edge were launched in March this year during the MWC 2015, but they both made it into the market a month later.
It is likely that the Samsung Galaxy S7 will be launched late in February but will make it to the retail markets late in March or in April to complete the one-year market cycle of its predecessor flagship smartphones.
Given how pricey the Samsung Galaxy S6 and the Galaxy S6 Edge came out when they were launched in March, it is expected that the Galaxy S7 will be pricier, making it one of the most expensive smartphones in the market by next year.
Market release date
According to Value Walk, it is projecting Samsung to release the Samsung Galaxy S7 on the retail markets either April 8 or April 15 because the Korean tech company has become so used to launching its flagship smartphones to the market on a Friday.
While the specifications and features of the Samsung Galaxy S7 going around the internet these days are merely speculations, most of them are consistent with rumors that the flagship will feature a USB Type-C port, that is similar to the one introduced by Apple on its latest laptop line – the MacBook.
But experts are still having a toss-up on what processor will Samsung be using to power the Galaxy S7 whether its own Exynos technology or the quad-core Snapdragon 820. However, Samsung could make it even better by taking on an octa-core processor.
There are reports that Taiwanese smartphone maker HTC is launching its latest flagship smartphone to be powered already by a 10-core processor, which would be the first-of-its-kind in the handset business. Samsung may want to take note of that in deciding for the processor of the Galaxy S7.
No more conservative updates
Samsung is well on its track to recovery, not for losing money actually, but for losing its status as the world’s No. 1 smartphone maker, to Apple last year.
With the Samsung Galaxy S6 and the Samsung Galaxy S6 Edge, it seems likely that Samsung is well on course to a better year in terms of flagship smartphone sales performance and overall revenues.
Apparently, the Korean tech company has learned its lesson about conservative updates on its flagship smartphones.
When it released the Samsung Galaxy S5 in March last year that featured minor updates from the Samsung Galaxy S4, the company’s flagship smartphone for 2013, consumers were turned off by Samsung’s seeming lackadaisical attempt at raising the bar of its flagship smartphone. As a result, Samsung users shifted to the iPhone 6 and the iPhone 6 Plus.
Samsung does not want that to happen again so while its Galaxy S6 and Galaxy S6 Edge were just released to the global retail markets five months ago, the Korean tech company is said to be busy working on the next iteration of its flagship, the Samsung Galaxy S7.
There have been reports that the Samsung Galaxy S7 will be a foldable smartphone, but the Korean tech giant has yet to come out with a statement to either confirm or deny those speculations.