The Samsung Galaxy S6 and the Galaxy S6 Edge made waves when they hit the global retail markets in April, helping the Korean tech giant redeem itself from a disappointing 2014 with three consecutive quarters of falling revenues. Latest reports indicate, however, that Apple is now on course to turn things around anew with the release of the iPhone 6S and the iPhone 6S Plus last month.
Apparently, some two weeks after their official launching on September 9 during the “One More Thing” event of the American tech giant, the Apple iPhone 6S and the iPhone 6S Plus officially made it to the retail markets on September 25 to excellent market performance, cites Tech Times.
A few days after its latest iPhones finally made its way to the global retail markets, Apple announced that their new devices have already shattered previous sales records; posting 13 million units sold less than a week after its official rollout.
The excellent market performance of the latest iPhones is more than enough to have the Korean tech giant worried as the new devices from Apple may offset the gains that the Samsung Galaxy S6 and the Galaxy S6 Edge have achieved since April.
Samsung’s plan to somehow steal the thunder on the latest Apple iPhones by launching the Samsung Galaxy S6 Edge+ in August or weeks before the official unveiling of the iPhone 6S and the iPhone 6S Plus on September 9 did not work as expected as the new iPhones practically came out of the market like rampaging waters from a broken dam.
With the implementation of Plan A not giving the positive result, Samsung has no other recourse but to go with its Plan B, or its fallback plan, which involves the immediate launching of the Samsung Galaxy S7.
Given that Samsung is now using a speedier development methodology for the Galaxy S7 compared to the waterfall methodology it used in the past years, the Korean tech giant is very capable of launching its new flagship smartphone before the end of the year.
But Samsung is not about to because the Galaxy S7 would also eat up on the market of the Galaxy S6, the Galaxy S6 Edge, and the Galaxy S6 Edge+, all released this year.
Samsung normally launches its flagship smartphones during the Mobile World Congress (MWC) event held in Barcelona, Spain during the first week of March of every year. But the MWC 2016 will be held late in February 2016 so everyone was already expecting that the Korean tech giant will launch its Galaxy S7 by then.
However, latest reports now indicate that the Galaxy S7 will be officially launched by Samsung in January 2016 and shall make it to the global retail markets a month later or in February 2016, cites the International Business Times.
This means that Samsung will be launching its upcoming flagship smartphone almost two months in advance than its earlier plan and it only validates the speculations that the Korean tech giant will be doing it because it aims to offset the good market performance of the Apple iPhone 6S and iPhone 6S Plus.
A chess game
It has been a chess game between Apple and Samsung in the smartphone market this year and it seems that it will continue through to next year or beyond.
When Samsung suffered from three consecutive quarters of falling revenues last year, the Korean tech giant probably made a commitment that it will rebound well from the disappointing year that was 2014.
So when 2015 came, it spared no time in launching to the market its latest flagship smartphones – the Samsung Galaxy S6 and the Galaxy S6 Edge – which obviously enabled the company to redeem itself in the high-end smartphone segment from the disappointment of its Galaxy S5, the company’s flagship smartphone of 2014.
And it seems that Samsung is not just content with recovering lost ground in the high-end smartphone segment as apparently, the Korean tech giant wants to do the same in the phablet, the tablet, and the mid-range segments too.
That is why it launched the Galaxy J5 and Galaxy J7 in June to reclaim its throne in the mid-range smartphone segment, and then the Galaxy Note 5 and the Galaxy S6 Edge+ last month to keep its lead on the phablet segment and build on its advantage in the high-end handset category.