There are plenty of good reasons why Roku 4 will be playing soon in living rooms all across the globe.
Roku users, particularly those using Roku 3, have been longing for an upgrade or a new model of the media streaming device. Not that Roku 3 has outlived its usefulness but two years in the tech community without any upgrade can actually be considered eons or ages ago.
It is imperative for Roku to come up with an updated version of the device pretty soon because otherwise, many of its users will look for more modern alternatives to it.
Roku must be mindful of the fact that there are plenty of alternatives in the market these days that are certainly very competitive than Roku 3 so infusing Roku 4 into the market and bringing with it tons of improvements can save and protect its established consumer niche.