Roku 3 Still Holding Ground Amid Stiff Competition

Roku 3 is officially the top-selling media streaming device in 2014. Despite tough and serious competition posed by Apple, Amazon, and Google, Roku did not just manage to hold its own against the big boys in the tech industry but also pulled off an upset win.

Well, it’s technically not an upset win since Roku has been lording it over the media streaming device market for quite some time. The California-based tech company just managed to hold its lead despite serious threats from the big names of the business.

But the big boys would certainly not take the beating and go quietly into the night so some of them are coming back big time, with more powerful and sophisticated media streaming devices than ever before now in the pipeline.

Online streaming services have become such a competitive market these days that media streaming products are capitalizing on it heavily too.

Roku is always there at the forefront, delivering available online streaming services in the market today including the key must-haves such as Netflix, Hulu Plus, Amazon Prime, Vudu, Watch ESPN, HBO Go, and also Sling TV, details C/Net.

A new feature

Roku 3 turned two years old last month so to avoid falling behind, and keep the winning formula working, it has come up with something new on its device that surely had users quite excited and delighted too.

The latest version of the media player device now comes with an updated remote which also features a voice search. It also now comes with a unique headphone jack for private listening, which the Roku 2 does not have.

The voice search makes the Roku 3 the best video streamer in its price class, which is now pegged at $99.

Since Roku 2 is still out in the market, Roku also removed some features from it in exchanging for turbocharging its response time, making it equally fast and snappy as Roku 3.The device is now valued at $69. Roku 1 is still in the market too and is priced $49, for those looking for cheaper option.

It’s all in the remote

Most of the features of the new Roku 3 now reside in its updated remote including the voice search, the point-anywhere Wi-Fi control, and the headphone jack.

The good news about Roku media streaming devices is that they all deliver more apps than competitors, constant updates, and content providers all operate in a level playing field. Roku’s interface is also snappy, fully customizable and very easy to use.

roku 3 remote

But Roku may be up for a very strong competition if the rumored Apple’s new box and TV service finally comes out. There is also Amazon planning to unravel its Fire TV Sticks for free with a renewal of Prime subscription. Roku 4 may save the line when that happens and enable the American tech company to hold the fort for a long while again.

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