But instead of making available the smartphone on retailers, OnePlus utilized an invite system where users or consumers buy the phone through an online invite system, similar to pre-ordering products online.
While a good number of consumers managed to buy the phone, many others were simply annoyed, frustrated and ultimately infuriated at the company. After all, it’s always better for consumers to see and personally touch the smartphone they are buying than simply checking it out in the internet and only see it in person after buying and paying for it.
But OnePlus will stand firm on its decision to sell its phones via invites as it will employ the same strategy with the OnePlus Two when it officially releases on July 27.
However, OnePlus has promised a more streamlined and well-organized invite system for the OnePlus Two because judging from the initial feedbacks that it has been getting for its upcoming flagship smartphone, OnePlus Two will be hotter than the OnePlus One.
The Chinese smartphone maker is also ready this time, assuring consumers that it will not have the same happy problem it has experienced with OnePlus One because OnePlus Two will have 50 times more inventory than its predecessor.