The hype surrounding the release of “Fast and Furious 7” meant one thing – the film was guaranteed to be either a huge hit or a dramatic disappointment, but it didn’t take long after its release to see which direction the opinions were leaning towards. The film was met with almost universal acclaim, as many fans of the franchise praised its directing, writing, and pretty much everything else about it, especially the visual effects.
Critics, for the most part, share these sentiments as well, as the film was just awarded the top “Best in Show” prize at the Golden Trailer awards. Few were actually surprised by that development though, as the film had a lot of marketing surrounding its release, and the trailer in particular was obviously done with a lot of attention and style.
The award was for the specific trailer called “Family” that came out in February, showing Jason Statham as the new villain of the film and revealing that this will be the “final ride” of Paul Walker as Brian O’Conner. The trailer also quickly grabbed fans’ attention with its incredible stunt scenes and special effects, a major point of the franchise that was taken to the next level with the release of this film.
The awards night was pretty eventful for other films as well, as it also saw “American Sniper” and “The Hunger Games: Mockingjay – Part 1”, both of which were given several different awards. All in all, 70 prizes were given out at the event, and it was a great night for cinema lovers and especially for certain specific professionals working in this field.
It doesn’t take an award to see that “Fast and Furious 7” was a successful release though, as the film has been performing very well in the box office lately. Just recently, it actually took the fourth spot in the ranking for the highest grossing movies of all time, surpassing “Harry Potter and the Deathly Hallows: Part 2” which previously held that position. Judging by the current trends, it might climb even higher but it’s going to take a stronger marketing push to get it there, according to some experts.
As we said above, critics have been favorable towards the film as well, and most reviews about it have been positive so far. It has an overall rating of 82% on Rotten Tomatoes, an achievement that’s definitely worth noting as some productions that have been otherwise successful have still failed to get a high aggregate score from critics for various reasons.