When Taiwanese smartphone maker Asus launched early this year the latest iteration to its groundbreaking ZenFone of 2014, the company has set a lofty goal for it in terms of sales performance.
It was not only after coming up with a better smartphone compared to its predecessor, Asus was looking to sell 30 million units of ZenFone 2 and its all other variants this year, notes GSM Arena.
After it was launched early in January this year and subsequently made it to the global retail markets a few weeks later, the ZenFone 2 was already doing brisk sales in the markets.
However, Asus has a very strategic game plan to meet its target. It came out with plenty of variants of the ZenFone 2 in key markets like India, China, the US, Europe, and its home market in Taiwan.
In other words, the ZenFone 2 practically has a specific variant for the discerning taste of smartphone users the world over. And what makes the smartphone a good buy is the fact that its high-end specifications mirror that of other flagship smartphones, but its price is certainly mid-range.
An excellent performer
The Asus ZenFone 2 is also an excellent smartphone because it performs very well with its very generous 4GB of RAM, which is actually at par or even better than most flagship smartphones in the markets these days.
With a generous amount of RAM, the smartphone can actually process any app that can be thrown its way, and fast too. It also comes with Intel Atom processors, which means that it is not only reliable, it is also durable too given the SoC’s track record.
When it first came out in its home market in Taiwan, it came out with four variants, while three models in India and China. Two models were introduced in the US and Europe.
Eventually, several other variants of the Asus ZenFone 2 came out including the ZenFone Selfie, the ZenFone Zoom, the ZenFone 2 Deluxe, and just last month the ZenFone 2 Laser, and the ZenFone Go made it also to the Indian retail market.
Asus ZenFone 2 Laser 5.5 in India
The Asus ZenFone 2 Laser 5.5 is a variant of the ZenFone 2 Laser smartphone which went on sale in India beginning early last month.
Apparently, there was an overwhelming demand on the smartphone so even before it was released on the Indian retail markets, it already received 30,000 units on pre-order. So when it was officially rolled out to the market on September 19, it was almost selling like hot cakes.
The Asus ZenFone 2 Laser 5.5 features a 5.5-inch 720-pixel display screen and is powered by a quad-core Snapdragon 410 processor clocking at 1.2GHz. It has a 2GB of RAM and 16GB of internal storage expandable up to 128GB through a microSD card slot, details The Indian Express.
A recent review of the Asus ZenFone 2 identified the strong points of the smartphone compared to its predecessor.
Apart from its sturdy and great design, the ZenFone 2 has a great cost/benefit ratio and performs excellently well. It has a big screen with full HD resolution and equip with fast charging battery.
It has a 13-megapixel rear-facing camera and a 5-megapixel front snapper and is capable of supporting 4G LTE and NFC. It also comes with Dual SIM capability and has an expandable storage via a microSD card slot.
In terms of downsides, the Asus ZenFone 2 is considered a little thick for most of today’s smartphones and that it is not yet capable of recording video at 60 fps or at 4K, which is a bit asking too much for a mid-range handset.
Meanwhile, Asus has intensified its presence in India, the second-biggest market in Asia for smartphone users, with its recent partnership with Foxconn.
Through the agreement, Asus has permitted Foxconn to begin manufacturing of smartphones in Sri City in Andhra Pradesh, which will certainly improve the market presence of the Taiwanese tech giant in the burgeoning Indian market for smartphones.
The partnership between Asus and Foxconn will begin with the manufacturing of two new variants to the ZenFone 2, which are the ZenFone 2 Laser and the ZenFone Go. The company targets to manufacture 1.5 lakh smartphones a month by the end of the current financial year, which shall account for almost 80% of handset sales in India.