It may be a lofty target for the Taiwanese tech company since it just started rolling out its highly-touted Asus ZenFone 2 flagship in its home market in Taiwan in March and in a couple of Asian countries since then but Asus is eyeing to ship 25 million of its latest smartphone before the end of the year.
Since it is already mid-May, the company is left with a little over seven months to work on its target and its effort of launching it in just a few Asian countries appears to be counter-productive.
China, being the largest market in the world, should be made a priority focus for the launching of the smartphone anytime now before the Taiwanese smartphone manufacturer focuses on Europe and other western markets.
Its predecessor, the Asus ZenFone, generated a good following in European markets when it was launched last year so it is expected that the latest iteration from the Taiwanese company would also be warmly received by Europeans.
After rolling out to its home market in March, the Asus ZenFone 2 started hitting the Indian retail markets in April and just last week in started getting into the Malaysian market.
Unlike in its release in its home market where it only unveiled two variants, Asus released four models of the ZenFone 2 in the Indian markets. It also launched four models in the Malaysian market last week, details the Christian Post.
It is obvious that Asus is not able to release its device to its target markets soon enough to be able to meet its own target but the Taiwanese tech company is confident that time is still on its side since it still has more than seven months to work on.
The Asus ZenFone 2 variants that hit the Indian retail markets include the Asus ZenFone 2 ZE551ML, which came out in three sub-variants, and the Asus Zenfone 2 ZE550ML.
The Asus ZenFone 2 ZE551ML model features a 4GB of RAM, 64GB of ROM or built-in storage and a 5.5-inch full HD display. It is the top-end variant of the smartphone series.
The second version of the ZE551ML model features a 4GB of RAM, 32GB of ROM and a 5.5-inch full HD display. It is very identical to the top-end variant and the difference obviously is the size of internal storage.
The third version of the ZE551ML variant comes with a 2GB of RAM, 16GB of ROM, and a 5.5-inch full HD display.
The second main variant and the fourth overall is the Asus ZenFone 2 ZE550ML which features a 2GB of RAM, 16GB of ROM, and a 5.5-inch HD display.