Some critics have pointed out that Apple might be moving in the wrong direction, however. According to them, the company is splitting up the iPad brand far too much and in too many different ways, which could undermine their standing on the market.
It used to be just one device – the regular iPad – and then the line started getting expanded with the Pro and mini versions, with rumors about even more different variants roaming around as well.
Obviously, having choices is good, but when those choices become too many, users may easily start getting confused over what they should buy, and the line’s overall popularity might suffer dramatically. That would be sad to see, considering how well Apple have been doing lately, but it might be inevitable if they don’t change their current development trends.
Of course, Apple know their market better than anyone else, and they’re probably well aware of the implications of having multiple different devices under the same brand line. We wouldn’t be surprised if they decided to consolidate the line in some way in the long run, removing certain devices from the equation in order to make everything clear and simple for their users. Some users would apparently be happy with a three-tier system – that is, one high-end, one medium-end and one low-end device.