While most of the rumors about the Samsung Galaxy Note 5 have been putting the device’s release in September, it might turn out that Samsung are aiming for an earlier release in order to get a better position on the market. According to the most recent rumors, we might actually see the device in August, as the company wants to specifically go up against Apple and give them some serious competition.
More specifically, Samsung could be looking to rival the iPhone 6S and iPhone 6S Plus, which are supposed to come in September. By releasing their own device in August, Samsung could easily steal the spotlight from Apple and get a lot of sales – but that move could also potentially backfire if they’re not careful, and it could lead to some serious problems for them.
Because, if the Galaxy Note 5 is not as successful and doesn’t meet fan expectations, people could start looking forward to the next iPhone instead, and as a result Samsung could drive attention straight towards their rival. Of course, this all hinges on whether or not Samsung are going to do a proper release with the Galaxy Note 5, so as long as the device is actually good, this shouldn’t be a concern to the company.
They did something similar last year when they were launching the Galaxy Alpha, and its release in August allowed the phone to get a lot of attention from the media as well as gadget lovers, as people didn’t have much else to talk about during that time. That strategy could work out now just as well, and it might make sense for Samsung to give it a try.
On the other hand, Apple might be preparing for something big as well – reports indicate that they have recently placed the largest ever production order with their suppliers for the next iPhone, as they have ordered between 85 and 90 million handsets, with 4.7 and 5.5 inch displays. That’s more than the company has been ordering before, so it could indicate a move up in the market from Apple.
Last year, their order was for 70-80 million units of the iPhone 6 and related devices, so this is a pretty big difference. There are also rumors that the hardware of the next iPhone will see some improvements too, with a better display that supports Apple’s new haptic touch technology, allowing the device to differentiate a light tap from a normal press on the screen.
This is already in use in the company’s Apple Watch, and now it’s expected that the same technology is going to find its way to other devices by Apple as well, like their next iPhone and tablets. It would definitely make sense for Apple to use it more actively, as it adds a lot to the user experience and makes the interface more rich and intuitive.
But it could also drive up the price of the company’s next device, and unless that’s justified by some serious improvements, Apple’s fans might not be that happy to see the new iPhone featuring haptic touch.
Of course that’s just a rumor so far, but it’s a rumor that makes sense, and sooner or later we’re most likely going to start seeing the technology in more and more devices by Apple. It does have a good potential, as long as it doesn’t drive up the production cost too significantly.