Samsung have been pushing for a more active presence in the lower-end markets, and there’s certainly nothing wrong with that – the company does have a lot of potential to impress people looking to spend less and still get a lot. Their latest development in this direction has been the Galaxy J7, which is supposed to be a budget phone in the Galaxy line, offering many of the features of its high-end brothers, but at a better price.
The phone is actually quite capable in terms of specifications, and it’s not exactly a low-end phone. It has an 8-core processor and a rather large display, with various extra features that should make it a pretty good offer when compared against the most popular phones in the same price range by other companies.
The camera has been noted as particularly attractive by initial previews, and even though it’s nothing special it should still make some pretty impressive pictures for the price of the device. Other than that, it’s more than capable of running Android smoothly and with no lag or interruptions, with hardware that can easily put some even more expensive phones to shame. Of course, it’s not meant to be an Android powerhouse, but it should definitely offer a lot to those who want a more powerful device.
There is only one problem with all of this, and it’s the availability of the phone – it might turn out that Samsung are not planning this release for the whole world, at least for the time being. Current reports indicate that the phone is only going to be released in Asian markets initially, with other markets possibly coming up afterwards, although it’s not specified when exactly.
This has been a common trend among several manufacturers lately, and it’s starting to get a bit annoying for some fans across the globe who have been hoping for more variety in the Android market, especially away from the flagship range. We don’t know if Samsung really are planning to postpone the global release of the device, but they would definitely be smart to get it out on the market as soon as possible, especially if they want to remain competitive all across the market and not just in the high-end segment.
Because other companies have definitely started to leave their footprint on the lower market segments, and Samsung could risk losing their ground there if they don’t try to bring out phones like the Galaxy J7 out to the world more often. Of course, the company most likely las some plan in mind with regards to the phone’s release and their overall plan for the future, but this doesn’t mean that this plan is going to be accepted well by most of their fans. Quite on the contrary, if they’re thinking of focusing on the Asian market more heavily and disregard the rest of the world for the time being, this could lead to a very problematic situation for the company.
How much is the phone going to cost? Most reports are putting it below the $300 bracket with their predictions, and even though that sounds a bit too much for a “low end” phone, we should keep in mind that Samsung have never advertised this is a low-end device in the first place, and this is just the theme among critics discussing it lately. Perhaps it has something to do with Samsung’s general trend and the fact that lately it hasn’t been that usual for them to bring out cheaper devices.