Recently, Rolls-Royce Motor Cars announced one of its most successful years till date. It has delivered more than 4011 cars to customers in more than 50 countries which shows a 6% increase over last year. In 2016, the company saw the highest sales record in its 113-year history.
It was possible thanks to the huge success of its Ghost and Wraith families, especially their latest Black Badge variants. For Rolls-Royce, America remains the most profitable market (up by 12%) with Asia Pacific and Europe, up by 5% and 28% respectively. There were some few individual markets which saw record performances as well.
Most notably, it was Japan, where sales increased by 51% along with Germany with 30%, followed closely by China and UK. Overall, the highest selling dealership globally, was US Rolls-Royce Motor Cars Dubai but sadly, the Middle East suffered overall. According to the company, it was mainly due to economic and political uncertainty.
The CEO of Rolls-Royce, Torsten Müller-Ötvös, said that the results prove the global appeal of the finest British luxury goods to the most discerning patrons of the world. He also congratulated his firm for being a manufacturing success story. He thanked the hard work ingenuity of the people at their luxury excellence located in Goodwood.
The Wraith and the Ghost are really a great part of their success story. It is a beacon of traditional luxury due to which the company had to re-evaluate its identity in the past few years. The company was wise to evolve and keep under consideration the demands of newer customers and markets, starting with the smaller Ghost, followed by the Wraith.
These are cars which are meant to be driven and not chauffeured. Also, they are mainly targeted towards younger clients. The Black Badge Editions of the Ghost and Wraith have great appeal to the newer audience. They were born mainly due to consumer demand and their bespoke models provide edge and attitude which is missing in the traditional Rolls.
On the other side of the spectrum, there are products like the Dawn, which received the strongest pre-production order ever seen on a new Rolls-Royce model. Director of Design, Giles Taylor said that he wanted to create a design experience, a cinematic one for their customers and ensure a subliminal expression of luxury. It was because they were on the verge of making a modern luxury statement. From the looks of it, the Dawn successfully managed to live up to its promise.
At the heart of the brand lies personalization, therefore, it is of little surprise that the brand announced record results. The company received its largest single commission last year when Stephen Hung, the luxury entrepreneur, talked about a fleet of 30 extended wheelbase phantoms that were handcrafted and exclusively designed for his The 13 hotel, located in Macau. One can expect more unique personalization and delicate craftsmanship from them in the future.
Overall, Rolls-Royce announced its second highest year in terms of sales which suggests that the wealthier motoring enthusiasts of the world are doing pretty great. According to Goodwood, it delivered 4011 cars were delivered in 2016 which is a 6% increase over last year.
The demand has increased due to the launch of several new models, which includes the Dawn convertible, Ghost Black Badge and the Wraith Black Badge. Rolls-Royce admitted that every global region grew except for Middle-East.
The Brits decided to buy more Rolls-Royce than ever recorded before. Reports suggest that sales grew by 26%. Compared to 2015, the company now has six more dealerships, bringing it to a total of 136. The company is hoping to be busier in the coming years, will the arrival of the Cullinan SUV and the Phantom v2.0.