Since its launching in March 2013, Roku 3 has been the most popular line of TV set-top boxes for watching media streaming services like Netflix and Hulu on televisions.
It has been more than two years already and it is about time that a new iteration or upgrade of the device comes out. The good news is that the Roku, the American tech company based in Saratoga, California that has been manufacturing the Roku streaming device, has not really been sleeping on its job.
The Roku 4 has already been in development for quite some time and it seems like Roku is just waiting for the perfect time to launch the device. Reports have it that Roku 4 will finally be released this coming fall.
Further delaying its release would push consumers who have been loyal to the Roku brand since the company released the first Netflix internet video streaming receiver box, known as the Roku DVP, back in May 2008, to shift to alternatives that are plenty in the market these days.
Roku knows how competitive the market is fast becoming especially with the emergence of the big name players in the field including Apple, Google, and Amazon. That’s in addition to the fact that internet TV services are also gaining ground and other manufacturers will also be releasing new media streaming products by next year, notes wTVPC.
The American tech company needs to release the next generation Roku 4 to the market soon enough because that is the only way that it can stay at the forefront and beat its competitors to the punch.
In a recent interview, Roku CEO Anthony Wood said that he is confident that their strategies against Apple, Google, Amazon and other competitors in the market, will be sufficient to hold off the impending stiff competition, notes Fast Company.
Part of the company’s strategies is the upcoming fall launching of the Roku 4. But while Roku has the largest channel selection, arguably the simplest interface, and the most devoted users, it cannot deny that the competition is really making gains in all those areas.
Wood is optimistic that his company has come up with good business strategies to fend off potential threats along the way from the competition. He also explicitly said that Roku is not an underdog in the game because it is in good solid footing.
The Roku CEO is also confident that his company’s experience over the years would be enough to hold off whatever form of threats from competition will come along the way, which it really did since launching its first streaming video player in 2008.
The competition is obviously being heightened by the fact that the upcoming players are the big names in the technology business including Apple and Google but the bottom line still is how well their products perform and received by the consumers, which is why Roku is confident about its time-tested and proven streaming products.
As it took the company quite a while to come up with the latest update to the Roku 3, reports are rife that Roku 4 is loaded with exciting enhancement and features which is not only meant to provide users with a new level of media streaming experience but also to compensate or offset for the agonizing wait that fans and users had to endure for the coming of the new device.
Of course, topping off those exciting features is the capability of the Roku 4 to support 4K video streaming, which is a first for a media streaming device, and is likely to become the product’s major selling point.
It will also boast of faster load times between navigational screens and quicker boot-up times. In addition, it will also feature a front-panel reset button, an enhanced channel store, a stabilized firmware and support for 802.11 AC Wi-Fi.