And the strategy seems to be paying off for Roku as the company now has an eight percent share in the smart TV market in the US.
Meanwhile, with the emergence of the streaming box, the days of TV are said to be coming to an end. The Roku 4 only shortened the numbered days of the boob tube because it further makes watching over-the-top TV content as easy as possible.
For one, Roku boasts of over 3,000 channels or apps, but more importantly, it has the stuff that viewers really want including Netflix, Hulu, Amazon Prime Video, Sling TV, Vudu, Crackle, HBO Go, HBO Now, Showtime, YouTube, Vevo, GoPro, casual games, cable authentication apps, and more.
The voice-activated remote control also looks very much like the earlier ones and also has the same headphone jack as the remote control of the Roku 3. However, the Roku 4 remote control has a physical button on top of the streaming box that sends an audio alert to the remote so it can easily be located whenever it is misplaced.
The latest Roku streaming service can stream 4K content, which is a significant upgrade from the 1080-pixel streaming capability of the Roku 3.