It would be a good strategy since CBS already proved it with the network adaptation of the Bradley Cooper movie “Limitless.” The TV series of the same title earned high ratings in episodes where the “American Sniper” actor was featured.
In terms of promotions, “Rambo 5” would have benefitted from the good media mileage on the small screen with the TV series. The show shall certainly help build the hype for the would-be fifth film and it would sure add to its almost guaranteed blockbuster success. But that is no longer the case now.
Stallone explained that “Rambo 4” was so brutal that he was surprised that the movie got an R-rating. He remembered saying then that it is going to be the last decent film of the action genre that he was going to do as a solo act. He said when he was able to accomplish it, he never felt the same willingness to do it again.
With that being said, it is just fitting that it is Stallone himself who ended all hopes for fans to see another round of John Rambo in “Rambo 5” as he was the one who said that the movie was a go almost one year and a half ago.