We still have no idea when exactly the Sony Xperia Z4 is going to hit the market, but there are plenty of rumors about the device lately, especially from certain sources that have been very prominent in leaking possible information about the phone. So far though, it seems that Sony’s fans in the smartphone area are going to have to wait a few more months before the device arrives, as it’s currently been scheduled for a September launch.
The last official announcement from Sony came at the MWC 2015, where they released the Sony Xperia Z4 Tablet, but strangely enough, not the phone with the same name. Some have taken that in a different light, claiming that it confirms rumors that Sony are planning to exit the smartphone market completely, and won’t actually be releasing the Z4 at all.
However, those rumors haven’t been very prominent, and for the most part people don’t seem to believe them. There is still plenty of opportunity for Sony to realize good profits in this market, and they have lots of fans who enjoy their smartphones. The company has a unique approach to the design of their devices which can benefit them in the long run if they leverage it properly, and they can definitely manage to stand their own ground for many more years if they chose to remain in this market.
If the phone does launch, it will probably be the only flagship released by the company for this year. Usually, Sony like to stick to a release schedule where they put out two phones per year, but this might not be feasible for the Z4, which is rumored to be using very advanced components, and therefore won’t leave much room for an upgrade over the next three months afterwards.
Many were expecting the Mobile World Congress 2015 to be the big event for the Z4 smartphone, but Sony didn’t make the announcement there, as we said above. Some buyers were actually preparing to get their hands on the phone in the weeks afterwards, judging by online discussion forums, so they might be a bit disappointed right now with no Z4 in sight for the next few months.
Which rumors are true right now? Are Sony cancelling their smartphone line, or are they going to just delay the release of the Z4 a little longer until the device is ready for the market? Both seem plausible, and the company has been quiet on the issue, refusing to comment on the Z4 smartphone at all. If they really are planning to release it in September, it will probably be a few more months of silence.