In 2012, Irina appeared on the spring issue covers of Cosmopolitan, as well as Glamour Russia, Esquire UK, Harper’s Bazaar Ukraine, and Harper’s Bazaar Arabia. She is also the new face of Avon super drama mascara as well as the brand La Clover.
In 2013, Shayk did the runway at Paris Fashion Week for Givenchy and covered Harper’s Bazaar US, as well as doing the runway for Jeremy Scott during the New York fashion week. She also landed her first cover of Vogue that year. In 2014, she debuted as an actress in the movie “Hercules,” where she played the character Megara.
Presently, Shayk continues her cooperation with Bebe in the new clothes catalogue “Summer of Enchantment.” According to Sports Illustrated, Irina is Bebe’s perfect muse for the brand’s summer collection. Irina was also Bebe’s Center of the Fall winter collection model in 2014.
In her interview with the Telegraph back in May, Irina shared some details about herself. The model pointed out that she does not believe in plastic surgery and that she thinks that women have to love their bodies. When asked about her fame, Irina indicated that she likes to be low-profile most of the time but is aware of the need not to be aloof with the public.
Referring to her personality, she said that some people consider her mean, but that she is essentially a straightforward and nice person. Irina also explained that even though she is a model, and clothes are parts of her career, she does not enjoy spending money on them and tries to be thrifty instead. In addition, when asked about work, she said that her career is very hectic, leaving her very little time to do other stuff that most people can afford to do.