Given its high-end specifications at a lower price for its budget-friendly or mid-range handset would mean that the Chinese company is willing to sacrifice its profit margins just to be able to establish another niche market.
It is expected that the low-end brand of OnePlus shall take on directly against the Lenovo’s Moto G which actually addresses both extreme ends of the market.
Accordingly, the OnePlus Two smartphone will be launched in the third quarter of this year while the low-end handset from the company will be rolled out in the last quarter of 2015.
While the OnePlus Two is expected to have a good following, especially the satisfied users of OnePlus One, the company’s mid-range handset would be up for a tough competition as the market is also loaded with Chinese competitors namely Xiaomi, Huawei, and Lenovo.
Samsung, LG, Motorola, Sony, among other big name smartphone makers are also present in the same smartphone category so it is quite a crowded market really.
Word has it that OnePlus will be compromising its price and some specifications for its budget smartphone to enable it to compete in the ultra-competitive market
But the strategy to cover both ends of the smartphone sales spectrum is a good one on the part of OnePlus as it may actually deliver the sales growth that the Chinese company is looking for.