Most of the success for games like FIFA 15 come from countries overseas, which seems like a good thing, but it is not. Most of those countries have yet to jump on the Xbox One bandwagon, so for now, the deal is only going to make sense to those that live in the United States and are hooked up with the console. Over time, the console is likely to gain in popularity and at that point the international interest will grow as well.
Services like this give gamers another outlet to get games they would like to play, but do not have to go to any store and purchase a physical game. This also reduces that clutter in your gaming room since it will not be loaded with old game discs that you are no longer using.
FIFA 15 will be made available to EA Access members and that is most likely going to be one of the highest profile games of the year. Last year, Playstation released games like Plants vs. Zombies: Garden Warfare and Need For Speed: Most Wanted for gamers that wanted to download the game for free to keep.