The game developer actually got more than what it wanted with the unexpected success of the “Fallout Shelter” on iOS devices.
Apart from further bolstering the hype on the upcoming “Fallout 4,” as it moves to its release date, it has also opened up great opportunities for the company to foray into the mobile gaming market in the near future.
To show proof that it was really surprising with the romp of “Fallout Shelter” in the mobile gaming market, Bethesda actually does not have any plans of any marketing strategy for the game. Top of their list was doing commercials in the future just like what the top mobile games are doing, and now the company is seriously working to shape its mobile gaming strategy as a result of its successful experiment.
There are also rumors or speculations that Bethesda might consider launching a mobile game version of its other successful role-playing game franchise “The Elder Scrolls.”
But Hines and the development teams at Bethesda would simply not be lured into going with the tide because they said they are not chasing the money but more on coming up with something that is fun and enjoyable and will be loved by gamers.