In an interview, Lambert said that the mission statement of Oreo’s ad campaign itself spoke to him because it is encouraging people to look at their similarities with one another as opposed to finding their differences.
He said that the company’s motto towards that end is similar and in line with one of his key philosophies in life.
“Open Up with Oreo” campaign has a simple and powerful premise. Like the Oreo cookie, it tells people who are different to focus on their similarities with others.
The first two animated spots with lyrics, written by The Martin Agency, debuted on the small screen on January 18.
Lambert says that he thinks the music of the ad is great and sounded like signature him. He said that he got to go into the studio and suggest how he wanted it recorded.
He adds that it was very collaborative and a really sweet idea because everyone loves Oreo cookies.
Lambert also admits to being a dunker when it comes to eating Oreos. He said that he is a whole dunker actually and in a rebel way at that. He said that he loves the idea of opening it up and trying new things.