Natural death
The strategy actually worked as the scandal eventually died a natural death on the press as well as in the social media, especially after the authorities and the investigators started looking into the case and began hunting down the perpetrators.
When the smoke blew over, Abigail Spencer was back on Twitter as if nothing really happened, which is the right approach to a scandal of such magnitude.
Her fans and her followers on Twitter, numbering 28.5K, were likewise very supportive of her during her ‘ordeal’ since they never actually took the time to dignify the the issue by either commenting, suggesting or even hinting about it on her social media account, which has been favorited, 1,982 times.
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