Toyota’s 2016 Tacoma has been a very successful release for the company, as they’ve been able to retain some strong market positions thanks to it, and they’ve consistently remained at the top spot for sales in the US for that respective area of the market. And the model’s performance is pretty good compared to previous years as well, improving sales over the same period in the last year, which according to some could also be interpreted as increased overall interest towards trucks from customers on the market.
But in any case, Toyota have been doing very well with the Tacoma, and the company has obviously been paying attention to what their fans want, as they’ve made some changes to the 2016 model that have been received very well by their followers, as well as truck fans in general. There seems to be a noticeable shift in trends on that market, as most companies are focusing on certain specific features that are seen in models all over, and this is something that fans and critics have been noticing more and more lately. Toyota themselves are involved as well, as they have also been adding to this trend.
But at the same time, the company’s take on the standard truck design is quite original and they have been improving the Tacoma significantly behind the scenes. A lot of hard work has obviously gone into making this model as attractive as possible to the general market, and Toyota are once again showing a good touch with reality and with the desires of their customers.
The only area where some people have claimed the line could use a minor improvement is the fuel efficiency, according to a small minority – but in the end, it’s a truck, so one shouldn’t really expect miracles from it in this regard. On the other hand, the 2016 Tacoma is actually not that bad on the road as compared to some other popular models lately, and the truck is actually relatively good in terms of gas consumption.
Those looking for a truly efficient solution should probably go for something other than a truck in the first place, but that’s a different story. In the meantime, Toyota are doing pretty well in terms of optimizing their trucks to use less fuel, and they have also been trying to make that more obvious in their marketing and promotional materials.
According to some reports, part of the increased success of models like the 2016 Tacoma and other trucks on the market lately can be attributed to the failures of Volkswagen and their legal troubles, and there is definitely a noticeable shift in attitude among auto fans regarding Volkswagen. The company has lost some respect it seems, and the situation might get even worse if they don’t get things under control as fast as possible. They have already been applying some damage control, but they might want to look into some even more drastic measures, according to experts.
Volkswagen aren’t the only competitor for Toyota however, and the company has been facing a challenge in the face of some other manufacturers, such as Chevrolet. It would be interesting to see how the two companies deal with the situation on the market over the next months, and some are predicting that there will be some rearrangement of “territories” after the shift in attention caused by Volkswagen. It will certainly be something that auto manufacturers and sellers alike will need to keep a careful eye on.