There are many articles from this week that are outlining how the brothers have forgotten where they come from and how YouTube viewers have made them what they are. Not understanding the demographic that is watching and by not understanding the industry itself has proven a problem.
In short, The Fine Bros wanted to license the “react” video process with hopes of earning more money by doing the same amount of work. Nobody is going to deny they work hard for what they have, but when is it enough? Fans have taken to Reddit to voice their thoughts and other YouTube channels have made parodies about the entire process.
If the trademark were to go through, many viewers point out, what would stop another YouTuber from trademarking the use of a phrase or just a single word? Other YouTube creators are learning a valuable lesson and it is one they should make note of when it comes to dealing with anything on the internet.