There’s been a lot of talk about Elon Musk’s company Tesla, and lately about the Tesla Model X in particular. Many people expect the company to have a significant impact on the auto market, and they have been very actively researching and developing their models according to what the customers want. Because of this, the company has been enjoying a lot of popularity and many people are convinced that they’re going to be the next big things in the auto industry.
Tesla’s own CEO, Elon Musk, is quite confident in the company’s future himself, as he recently talked about his views for the future in front of the press. Journalists were particularly interested in the company’s plans for the Model X, which is supposed to come out on the market this quarter, and Elon Musk said that the company is relying on the new SUV in order to reach a goal of 55,000 sales of their all-electric vehicles for this year.
Tesla are currently only selling the Model S sedan, and they delivered 21,552 copies of it during the first half of 2015. This equates to about 40% of their stated goal, so they still have some sales to go before they reach the situation they have been aiming for.
They’re not going to have to put too much effort into that in order to get there however, as there is already pretty strong demand for the new model on the market. People are excited to see the Model X, and for what it’s worth, Tesla have been excited to bring it out as well.
There was some initial criticism over the company’s plans for entering the market, as they immediately started selling a luxury model and had nothing else in their lineup. However, experts were commenting that this is actually a smart strategy by the company, as it would allow them to build up some funds from the sales of their more expensive model, before moving on to the medium and even low ranges of the market.
That way, we will eventually see Tesla covering all markets instead of just the top tier, and they will have all the resources necessary to accomplish that as well. They will also be able to get there independently, instead of having to base their development and marketing decisions based on the opinions of a small group of people who aren’t directly tied to the design process.
So far, the main details about the Model X are still a mystery, but this hasn’t stopped people from already preordering the new vehicle – and they’re actually doing that in large numbers, as the Model X has already seen twice as many reservations as its predecessors, despite the lack of any real information.
That’s a lot of confidence in the company, but of course, there is a pretty good reason for it if we look at the past trends of Tesla on the market. They obviously have a very clear, solid plan, and they don’t intend on compromising it for anything, which is why we expect to see some amazing additions to their lineup in the near future.
Some time has passed and Tesla are no longer the company they were three years ago, when the market didn’t have a good reason to trust them. Now people know what they’re investing in, and they also know that they’re helping an innovative company reach its goal and improve the market for everyone.