Because, looking at the past sales charts of the company, there does seem to be a noticeable trend leaning towards males for the Model S. We’re not sure what the reasons might be, but there are some possibilities which have been brought up a few times.
Most notably, some critics are claiming that electric vehicles are seen as a high-tech idea that’s not meant for the general consumer, and there is still some belief among the market as a whole that these cars are not meant for everyone because they have higher maintenance requirements and a higher entry barrier.
However, that’s definitely not the case with the Model X – and even the Model S, disregarding the price – as Tesla have specifically been trying to make their models more suitable for less tech-savvy buyers, people who don’t want to actually learn how their electric vehicles work.
It’s true that these vehicles don’t actually need any special maintenance compared to their “regular” counterparts, so hopefully Tesla are going to drive that point home in the promotion of the Model X. This seems to be one of the bigger challenges that the company will have to face in the near future when the car arrives to the market, but it does look like they’ve already managed to convince many people that this is a new era of electric cars that are truly meant for the mass consumer.