So with all that in mind, it’s quite understandable why so many people are paying so much attention to Tesla’s work right now. Pretty much everyone is convinced that this release is going to matter a lot, and Tesla themselves are probably the ones who are most aware of this too.
That’s probably why the company has been somewhat quiet on their new developments lately while preparing for the release of the Model X. They want to get this right, and they want to make sure that people won’t get the wrong impression for the new model before it hits the market.
Elon Musk has seen quite a few businesses in his lifetime and he understands how hype can affect the success of a company at the time when they’re bringing out a new product, so we don’t expect that he is going to overdo the marketing in any way.
On the other hand, if the Model X launches smoothly and the car is as successful as everyone is hoping, then we definitely expect to see Elon Musk talking about the company’s current and future plans quite a lot. It will be important for him to maintain that hype and keep people interested in the new release and excited for it, and that will take quite a few interviews and public appearances after the Model X has been out for a bit.