This is why this launch is much more important than many people realize. It’s not just about the success of Tesla themselves – how well this car performs on the market will have some serious implications for the market as a whole, and for other companies.
Tesla are currently seen as a trend setter, and if they manage to convince people that a good electric car has its merits, we should see a lot more talk about green driving in the future.
That’s the company’s long-term plan anyway – they initially started out with a high-priced model in order to build up funding, and now they’re using the foundation that they have in order to develop better and cheaper models and bring them out on the market for everyone.
In the end, Tesla want to make electric cars accessible for everyone and they want to be a big name on the market. This is a brave quest that will most definitely have them facing certain issues along the way, but we’re confident that Elon Musk knows what he’s doing. He’s one of the most successful entrepreneurs of the modern world, and one of the few people with a true potential to redefine the market and introduce something that people actually want to see, buy and use on a daily basis.