When Sony and Marvel agreed to partner beginning in February last year, as the former ceded to the latter the rights to Spider-Man, Sony had one thing in mind. It wanted the franchise to be profitable again because it already knows for a fact that Marvel holds the best superhero hands these days.
Sony had already produced five Spider-Man films and it did make two superb “Spider-Man” movies with Sam Raimi and Tobey Maguire but it fell off a cliff with the third installment in the trilogy.
Following two average-to-sub-par “The Amazing Spider-Man” films that starred the moody Andrew Garfield, it was time for Sony to knock on Marvel’s door and practically beg to make the franchise profitable again.
Critics believe that Sony actually swallowed its pride in the deal with Marvel just to make sure that they don’t waste a very good and iconic Spider-Man franchise.
Apparently, Sony does not want to go the way of Fox when it pursued the reboot of the “Fantastic Four” and then fall flat on its face.
Fox, though, denies rumors that it has considered ceding the rights to Fantastic Four back to Marvel although the siren song of the MCU is just too tough to resist.
Reports also have it that Sony agreed to the deal with Marvel because Iron Man was dangled like a carrot to them, they just found the offer to hard to refuse.