Meanwhile, other manufacturers seem to be benefiting from the situation quite well. Samsung are a strong leader on the smartphone market as a whole, particularly in the Android corner, and experts predict that there will be a significant shift in market shares in the coming months.
It’s possible that iOS will become even more popular, as some people actually seem to associate Samsung with Android as a whole.
On the other hand, companies like Google who are releasing important new devices right now should also be able to capitalize on the situation and draw even more people to their side. All they have to do, realistically, is to focus on some specific aspects of their devices in their marketing.
For example, explaining the various security verification procedures that take place before releasing it – or, in case one wants to compete with Apple, focusing on the fact that their phone has a headphone jack. As humorous as it may sound, many people do care about that feature.
It’s been an interesting period for the smartphone market, and we suspect that things will get even stranger in the coming months, due to the changes that are likely going to come. Those who’re looking for a new smartphone might find themselves in a buyer’s market by all definitions of the term. And with the holiday season approaching fast, the time will be perfect for scouting the market for great deals and benefiting from the current situation.