Los Angeles Times reported that Hood by Air representatives confirmed that the relationship with the two company is deeper than merely having the logo on the merchandise. The different items, including bodysuits, t-shirts, and shirts will be available for sale from 2017.
Shayne Oliver, the founder of Hood by Air said that he didn’t want to collaborate with another clothing company. The idea was to team up with a company that had liberal ideas and PornHub seemed to be the perfect fit. The fact that it is a unique collaboration guarantees a great selling idea.
PornHub Vice President Corey Price was all praise for Hood by Air. He said that the clothing label believes in contrast, therefore creating a style that is unique. It juxtaposes hip-hop with high-fashion.
PornHub has always pushed the boundary, and they have found a great partner in Shayne Oliver’s Hood by Air, which has consciously deconstructed boundaries and defied convention.
The general public noticed the irony of a branded clothing company partnering with a porn website, but PornHub and Hood by Air looked at diversifying their brand and taking a new step in the world of fashion.
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