What do customers want to see from this device anyway? This is a bit of a puzzling question that seems to have even the companies themselves stumped, as there doesn’t seem to be a clear answer in sight.
But this just brings us back to our previous point – this market is still growing and companies are still exploring the kinds of ideas that work, so the magic won’t happen overnight. It will take some time before they figure out what the perfect combination of features for this type of device is.
In the end though, it might turn out that the Roku 4 is the device everyone has been waiting for, especially if it gets its pricing right and lands in the right spot on the market. The company can benefit a lot from paying more attention to their marketing right now, as they will need to bring a lot of attention to the Roku 4.
It’s also worth noting that the Apple TV has been losing some ground, at least during the last year, which seems to at least partially indicate that people are interested in competitively priced products and don’t just want a shiny box. This makes it even more sensible for Roku to think carefully about the pricing of their new release, as it could prove to be a very important one for them.