While many were convinced that Apple did come out with a worthy competitor for Roku in the streaming devices market, those who have been in the business far too long believes that the American tech giant may eventually get a new share of the market from other competitors like the Google Chromecast and the Amazon Fire TV, but not on Roku’s market share.
Accordingly, Apple has failed to entice customers to go for its streaming devices since the company gradually revises the hardware and speed of its Apple TV, which its other competitors do not do.
Roku is already in a class all its own in the streaming devices market and its 34% market share in the US as of last year is already a clear indication that it simply cannot be dislodged by any new product from its competition.
The company’s market share has even increased during the first quarter of this year as Roku accounted for a 37% of the US households with streaming devices, followed by Google Chromecast with 19%, then by Apple TV with 17%, and then by Amazon Fire TV with 14%.
Analysts believe that the new Apple TV will not eat on the 37% market share of Roku but on the 19% of Google Chromecast and the 14% of Amazon Fire TV.