Another rumor points out the possibility that the ad could instead be for “Pokemon GO”, another upcoming game in the franchise. Many seem to consider both options as equally plausible, although it could also be argued that “Pokemon Z” would be a better candidate for a major promotion like that.
There isn’t that much time left until we finally see what all the commotion is about anyway, so in about a month, “Pokemon” fans will definitely have a lot to talk about.
Hopefully the people coordinating the separate releases will make sure that each new game gets its appropriate share of attention, as there is also a risk that major advertising like this might take away from the attention towards the other games.
Considering how many fans this franchise has though, and how active they are in constantly scouting the Internet for news about the games, we would be seriously surprised if one of those new releases manages to slip by under the radar even without any major marketing push behind it. Plus, for all we know, the Super Bowl ad might be far from the only piece of marketing that the new games are going to get, and there could be some even more exciting reveals coming up later on.