For now, many players are interested in seeing if the free trial mode is actually real, as it could have a great impact on the player count of the game and boost its popularity even further. It’s not like “Overwatch” really needs any help with its exposure right now, but there are many benefits a free trial can bring to the table other than that.
For example, more players playing the game means that Blizzard will have an easier time sorting out its balance, as issues will become apparent much more easily. It will also give the company more input from a larger pool of fans who’re actively trying out different things in the game.
In the end, “Overwatch” is still in a very early phase of its lifecycle and there is a lot that can be done with the game still. Blizzard are obviously treating it with the full importance that it deserves, so the title should be able to remain popular for a long time.
All it really needs are some updates with new maps, perhaps some extra content for the characters, and that’s basically it. The gameplay formula is perfect as it is, and Blizzard have learned a lot from games like “Team Fortress 2”, avoiding the mistakes Valve made while at the same time implementing some of the tricks the industry has seen over the years. The only thing that can ruin this game now is a lack of attention on its balance, but that doesn’t seem to be a risk at the moment.