New strategy
In April, there were reports indicating that OnePlus is now seriously looking at a more holistic marketing approach to be able for its upcoming flagship smartphone and all other future devices to penetrate retail markets via the mainstream channel.
This was bolstered by recent developments when OnePlus announced on April 22 its first telecom partnership with Maxis of Malaysia. Maxis is the second largest telco carrier in the country.
That being said, the deal shall make the OnePlus One and other upcoming devices from the Chinese smartphone maker including the OnePlus Two and the OnePlus One Lite to become available on all Maxis retail locations all over Malaysia.
Naturally, since it is being retailed by a telco carrier company, it shall have the usual price increment though its stand-alone unit would be sold pretty much at the same retail price in the global market. The partnership could be the start of a bigger strategy for OnePlus to do the same in various markets in the world but that has yet to be confirmed.