Given its high-end specifications at a lower price for its budget-friendly or mid-range handset would mean that the Chinese company is willing to sacrifice its profit margins just to be able to establish another niche market.
It is expected that the low-end brand of OnePlus shall take on directly against the Lenovo’s Moto G which actually addresses both extreme ends of the market.
Accordingly, the OnePlus Two smartphone will be launched in the third quarter of this year while the low-end handset from the company will be rolled out in the last quarter of 2015.
While the OnePlus Two is expected to have a good following, especially the satisfied users of OnePlus One, the company’s mid-range handset would be up for a tough competition as the market is also loaded with Chinese competitors namely Xiaomi, Huawei, and Lenovo.