What’s the company planning now? We don’t know what their ideas for the future are, but we’re fairly certain that they should go back and reevaluate their current plans, at least when it comes to marketing, if they want to make another release anytime soon.
While it’s true that the OnePlus brand still has a lot of potential and people haven’t completely lost trust in them, it’s also true that the OnePlus Two will be remembered and everyone will be a bit more skeptical towards the next announcement by the company.
Because of this, they might need to restart their marketing campaign and try to get their brand name in the spotlight once again. They could certainly benefit from getting people hyped up early on, but of course they will also have to deliver something worthwhile in the end.
With a little better hardware and some more customization features, the next OnePlus device could definitely score a good spot on the Android market, and could even surpass the popularity of the original OnePlus One. But for that to happen, OnePlus would have to rethink what people want to see in their devices, and maybe increase their budget a little bit. One of the problems of the OnePlus Two has been the cheap feeling of the device with regards to its removed features, at least according to some.