It’s still important to look at the release of the OnePlus One from certain angles though, as the company went against the grain and succeeded very well. The story of this device’s launch is an interesting one for those convinced that the smartphone market is impenetrable right now, as it clearly showed that there is still viable potential for a new company to make its presence known.
It also showed that this first impression is far from enough to build up a lasting momentum, and companies need to be constantly working to improve their offers if they want to stay on top. OnePlus still have a chance to succeed even more with their next launch, and hopefully we are going to see some great results from that.
They managed to build up an impressive fan base with the One, and many of those people are still following the company today, eagerly anticipating their next move. If OnePlus decided to release a new phone and backed it up with sufficient marketing, it could easily be the next most important mobile launch.
The launch of the OnePlus 2 wasn’t even bad, objectively speaking, as the company managed to make lots of sales immediately after launching the phone. Most of the negativity seemed to come from people who had completely different expectations for the phone and didn’t think that this would be the company’s final offer after the One.