We may not even hear what solution they have decided upon in the end, as the company is known for being highly secretive in their work. It’s possible that they will quietly make some changes in their organization but we will not find out about that.
Either way, it’s obvious that many people are excited about the OnePlus 4 right now, and Samsung will definitely have a problem on their hands if the device manages to cover all the strong points of their own flagship products. Some extra marketing could be all that’s needed to seal the deal, too.
2017 could turn out to be a very interesting year on the smartphone market if that happens. It’s also possible that Samsung may lose their popularity to someone completely different, a company that we wouldn’t even expect right now.
Those who’re specifically interested in the OnePlus 4 should just keep an eye out for any new rumors about the device, as it looks like it’s quite hot in various discussions right now. It’s very possible that we’ll find out more about it in the coming weeks.
We still don’t know exactly when the device is even supposed to hit the market, but current reports point towards a possible early 2017 release. That might give Samsung a chance to recover if they bring out their own device a few months later, but it’s hard to tell how the market will evolve until then and what might happen.