We saw the game advertised at the Super Bowl, among other prominent places, and it’s clear that its developers are putting a lot of effort into promoting it and getting people involved. It’s getting more and more difficult to attract the attention of players in today’s gaming industry though, as the market is becoming quite saturated.
That’s probably why games like “Game of War” require more marketing in order to stay afloat. The average mobile game simply gets swept under the rug if it’s not surrounded by a lot of hype and active marketing.
On the other hand, there are various gems that players never get to see because they are not advertised properly, but not every studio has the budget of “Game of War”. Still, many gamers probably wouldn’t mind seeing Kate Upton advertising yet another title at some point in the future, and it could become a prominent trend to see celebrities marketing games. It’s already happening, but not on a very large level.