The reality star took to social media on Wednesday her announcement that she’s in search of women to model her new denim line.
Kardashian first revealed the news on Twitter and then broke the news to her Instagram followers a few hours later.
The promotional website for The GA Project states that the brand aims to focus on a new definition of sexy.
This means that the denim line is looking for models of different shapes, sizes, and curves. The line promotes embracing the body given to women and about celebrating one another, knocking down stereotypes and making every woman feel sexy.
Khloe’s The GA Project comes after her lengthy blog post about having a difficult time growing up and living in the shadow of her sisters Kim and Kourtney.
The reality star got brutally honest that she had a hard time in school, getting low grades because of switching from one school to another, and found it hard to be Kourtney and Kim’s little sister.
In a piece called “All About My Education,” Kardashian opened up that she grew up as the unpopular kid in school and when Kourtney and Kim graduated, she felt like she had no friends at all. This prompted her to sign up for homeschooling to which her parents first disagreed.