While the game developer did not explain its decision, it has something to do obviously with the cost of maintaining Kate Upton, who was serving as the goddess Athena, for the game.
Still, it is important for the game developer to use a big name celebrity endorser to find new players to the “Game of War: Fire Age” considering that it is tapping into the $30 billion mobile gaming market. The challenge for developers is to keep users playing while getting them to spend money too.
Accordingly, the new commercial for the game is to be directed by Alan Taylor, who also helmed “Terminator 5.” It shall also feature the music of Mariah Carey.
While Machine Zone is not saying it directly, it seems like tapping Kate Upton as the face of “Game of War: Fire Age” and the company’s subsequent massive advertising campaign for the video game including the famous Super Bowl ad, has taken its financial toll on the company that now it was reportedly planning to raise $500 million funding.
Apparently, the game development company based in Palo Alto in California is seeking to raise $500 million at a multibillion-dollar valuation.
But the recent move of Machine Zone has been met with skepticisms and people now want to know the financial status of the company to determine why it decided to initiate fundraising efforts.