The market for action cameras has become quite crowded lately, and it’s already hard for new companies to get in. This makes it obvious that someone who’s losing popularity would also have trouble staying afloat, no matter how popular they used to be in the past.
According to some, the biggest problem GoPro are facing right now is the poor state of their marketing and their communication with fans. And as we pointed out above, it could definitely be true when we consider their silence in the context of their fans’ demands.
Let’s wait and see what the company is preparing right now. It may very well turn out that we’ll be discussing a different story a few months in the future, with GoPro back in the lead.
Their sales have been going down quite fast in 2015, and 2016 doesn’t seem like a good year for the company so far either, so this is a very important release for GoPro right now. We expect that they will take some extra time to ensure that they prepare it properly, and there might be some extra marketing efforts surrounding the release as well, especially if they’re actually preparing something more unusual for it. Here’s hoping that we won’t be talking about GoPro in the past tense next year… or sooner.