It was first brought to light by ESPN, that Conor McGregor, the fighting Irishman and the current face of the UFC; keeping true to his demeanor is making moves out of the octagon and into the world of business. Holding a current record of 21-3-0, the Irishman certainly can put his money where his mouth is.
Conor McGregor apparently is looking to trademark his name and his nickname “The Notorious,” between duels of smack talk and fist fights.
Holding the current title of being the Lightweight champion for the UFC, Conor McGregor is more than fighting and muscle: he is a brand, and it’s something he is looking to cash in on officially. Thus, comes his attempts to acquire trademark and all on his namesake.
Previously in the month of January through his company, McGregor Sports, and Entertainment, Conor McGregor filed to trademark his name and nickname.
According to the post on the official U.S. Patent and Trademark Office website, there have been two filings on Connor McGregor. They state that Conor McGregor intends to use his trademarks for stuff, such as aftershave, books, clothing, restaurants and food joints, video games, health clubs, etc.
It shouldn’t come as a surprise though that with a beard like Connor, which only an Irishman can grow, we shouldn’t be too taken aback, if we see a Conor McGregor Beard Balm or Beard Oil hitting the stores near us, in the future.
Despite the fact, that Conor McGregor still has deals with Reebok and the UFC which permit them to use his name, neither of the two company possesses the trademark rights to it.
Conor McGregor surely is not the only athlete to use his popularity as a trigger for jumping into other ventures, nor will he be the last. History has witnessed several popular athletes like Dwayne “The Rock” Johnson, Gina Carano, Arnold Schwarzenegger and Ronda Rousey leverage their popularity to generate revenues.
However, with his charisma, magnetism, and one hell of a left-cross, it’s not difficult to imagine the Irishman knocking out sales numbers the way he does his adversaries in the octagon. On a side note, Conor McGregor was approached to appear in Vin Diesel’s xXx: Return of Xander Cage but turned down the role to give all his attention on fighting.
Fascinatingly, the man presently wearing the title of most trademark filings (230) is none other than Floyd Mayweather in the flesh. Floyd “Money” Mayweather owns a clothing brand, appropriately called The Money Team, along with his promotion company, Mayweather Promotions.
It remains to be seen if a crossover fight will happen or not but, if it does come to pass, it could easily go down in history as the most profitable card in the history of sports. Forget Battle of the Bands; this would be called the Battle of the Brands.
Conferring to the International Business Times, Floyd Mayweather’s net worth preceding to his mega fight with Filipino boxer-turned-politician Manny “Pacman” Pacquiao was in and around the figures of $240 million. His probable net worth climbed sharply to $350-$355 million after the fight.
The fight itself led to 4.4 million pay-per-view event buying, producing over $500 million in revenue and $600 million in approximate returns for the affair as a whole.