Just last month, many were already saying that it would be a good strategy on the part of OnePlus to make its smartphones more widely available through carrier companies. Although the move would entail additional costs to the Chinese smartphone maker, there is a possibility that OnePlus would eventually lose out if and when the other Chinese players start doing the same.
Xiaomi for instance, which is arguably the third largest smartphone maker in the world, would really give OnePlus a clear beating if it eventually decides to adopt the same strategy since it is from its smartphone lines that OnePlus drew inspiration to develop its first smartphone last year.
But since OnePlus is certainly much smaller compared to Xiaomi, it would be more costly on the part of the latter to take on the same strategy for the time being so OnePlus can really take advantage of the situation and make hay while the sun shines. Eventually, OnePlus Two and OnePlus One Lite could be the biggest beneficiaries of the strategy.