It makes sense – by releasing the Bolt and grabbing some market share (even a small one), the company will establish its name on a rapidly growing and evolving market segment. This will ensure that every release they make afterwards will be met with a lot more attention and positivity.
It’s not too different from what Tesla did in the beginning, although in the opposite direction. Tesla also started with releases that limited their potential sales, although in their case it was because the cars were too expensive for the average buyer.
After establishing their market presence and acquiring good funding, Tesla moved on to releasing more affordable models, while also working hard to improve their performance and technical capabilities.
Sooner or later they will enter the mass consumer market, and it will be an interesting clash between them and companies like Chevrolet who’re also trying to get their foot in the door. Who knows who else might show up as a contender on the market in the next few months as well.
But in the end, this can only be a good thing for consumers. More competition means better prices and more offers from all sides, and this is also important for the market as a whole to progress. 2017 is shaping up to be an amazing year for anyone who’s been curious to give electric cars a try, and we’re quite excited to see how things will work out ourselves.