Banking on social media
The Cartoon HD team had to resort on making the app available on its website as a stand-alone downloadable application to its mobile users.
But obviously, the app was not a big hit as a stand-alone downloadable application from a website when compared to its status before as an app on the app stores, particularly in terms of accessibility and ease of use.
Thus, the proponents behind Cartoon HD decided to make use of the power of social media to continue propagating the kind of video streaming service it has been offering to mobile device users.
Through its Facebook and Twitter social media accounts, the Cartoon HD team unrelentingly promotes the use of the app to both its traditional users and also to new users. It’s also using YouTube occasionally to provide demo and instructions on how to install and use the application for greater ease and convenience of users.